Welcome to the complete beginner’s guide to email marketing. This guide will be comprised of 8 posts, each explaining a key element of email marketing. This is Part 1, where we will talk about what a squeeze page is and why it is important.
Regardless if you are looking into the benefits of having an online job because you want to work from home with flexible working hours, or you quit your job and are looking for alternative ways to make money online, or you are retired, on parental leave, raising children, or just want to make more money than you are making in your current job, you need to start learning from the basics.
Luckily, I am here for you, eager to teach you everything you need to know about making money online. In this first blog, I am going to be teaching you about what a ‘Squeeze page’, also known as an ‘opt-in page’, is and why it is so important.
To start, you must understand that in the business of making money online, information is the most important key. More specifically, contact information of potential customers. The more contacts you gather, the more money you are able to make by advertising and using said contacts in other ways, beneficial to you.
A squeeze page is a page on your website. Its main purpose is to get the reader to give you their email address or phone number. This process is also called ‘opting-in’. It is a crucial step to being successful at your work from home, because in this business, information means money. By accumulating email addresses and phone numbers, you are not only able to send information about what you are offering once, but you are also able to follow-up with additional offers or other information to the same emails you contacted beforehand.
Another way of utilising your squeeze page is by advertising products or services. In this business, it can also be called ‘lead generation’. This means you advertise products by briefly describing their main benefits and features and also asking for the reader’s email address if they want to find out more.
In our next blog we will be looking into the specifics of where and how to create a squeeze page, an email list and how to link them together. You can find this blog HERE.