In this article we will be looking deeper into creating an effective squeeze page that will allow you to gather a lot of email addresses of potential prospects and bring you one step closer to achieving your goal – making substantial income by working from home.
As we’ve discussed in our previous BLOG, a squeeze page is a page on your website that has one purpose – to get the reader to give you their email address or phone number. The more effective your squeeze page is, the more traffic you are able to convert into new subscribers.
By avoiding common mistakes people make on their squeeze page, you will be able to convert from 20 to a whopping 50 percent of traffic into new email subscribers, which will in time help you achieve a substantial income by working from home.
There are several streams of income you can build on when the goal is to become your own boss and work from home. Streams such as blogging or building a website, incorporating Google AdSense into said website, hosting a weekly podcast, utilizing lead sales, freelance writing, and last but definitely not least, affiliate marketing.
There are hundreds of thousands of bloggers out there that can advocate for any or all of these methods facilitating their work from home lifestyle dreams. It’s all a matter of how much time and dedication you are willing to put into making this work for you.
So without further ado, here are the most common mistakes people make while creating their squeeze page:
1. Not having a clear goal.
Before you even start creating your own squeeze page, first you must set a goal you want your squeeze page to accomplish. Maybe you want it to help you gather as many email addresses (opt-ins) as possible. In that case your best bet is to intrigue the reader with a juicy headline, making them want to know more by opting-in. Maybe your goal is generating as many leads as you can. Then, briefly describe the main benefits of your product or service, but leave some room for curiosity – you still want the reader to opt-in too. Or maybe your goal is straight up sales. In that case, creating a short video headlining your product’s features is the best option.
To conclude, setting a clear goal for your squeeze page is one the most crucial keys for your squeeze page to be successful. Knowing your goal lets you plan your next steps, needed to achieve it.
2. Boring topic.
After you have set your goal, it is time to come up with a topic of your squeeze page. Ideally, you should choose something you have experience with and are passionate about. If you are into sports and healthy lifestyle, choose to write about something like effective workout routines or nutrition. If you love style and fashion, write about the latest fashion, grooming trends. Don’t choose topics that you find boring and not relevant to an ordinary person.
3. Weak headline.
Even if you choose an extremely relevant and compelling topic, it may fall short if you have a weak headline. Your headline is the first, and perhaps only, impression you make on a reader. Without a compelling, promising headline, the rest of the words in your squeeze page might as well not even exist.
Studies show that 8 out of 10 people will only read the headline, therefore writing great headlines is a critical skill. A headline should intrigue the reader, make them think they can benefit from what you offer.
4. Too much text.
To my previous point, the majority of people will only read the headline. And in that brief moment where the reader is making his decision whether to continue reading beyond the headline, they will most likely not do so if they see that there is a lot of text that follows. In this day and age, people’s attention span is as short as ever.
That’s why you need to get straight to the point and as briefly as possible present how the reader can benefit by subscribing. However, if your goal is not only to get the reader’s email address, but also to sell a product or service, you can elaborate more, stressing the benefits and features of said goods.
5. Not focusing on the benefits of subscribing.
Since you need to put the smallest possible amount of text on your squeeze page, it must be used efficiently. The best way to do so is to focus on the benefits a reader would receive if they do decide to give you their email address. Give the readers a brief description of how they can benefit, what they could learn by subscribing. Do not focus on any possible drawbacks of what you offer. If your goal is not only to get the reader’s email address, but also to sell products or services, you should elaborate more, stressing the features of said goods, include a short video describing what you are selling if you have one.
6. Not being clear on what the reader has to do next.
After you have captured the reader’s attention with an interesting topic and headline, and have explained what benefits you are able to offer, clearly state exactly what they need to do next to claim said benefits. If the main purpose of your squeeze page is to get the person to give you their email address, then add an opt-in box that clearly asks them to put in their email address to find out more or to claim whatever product, service or discount you are offering.
As a bonus tip, if you want to find out whether your squeeze page is estimated to be effective, what are its strengths and weaknesses, I advise you to visit soloadser.com as this vendor offers a free squeeze page review.
By following my tips and avoiding these common mistakes people make when creating their squeeze page, you are sure to convert traffic into brand new email subscribers. It will require work, the use of trial and error, but eventually you will succeed and get one step closer to making a steady online income by working from home.