In our previous ARTICLE we talked about why it is crucial to track the success of your email marketing strategies. Today we will continue to dive deeper into this topic and discuss how exactly to track your marketing progress.
The first way that you can track how your website and squeeze page is doing is with the use of Google Analytics. Google Analytics is a premium web analytics service offered by Google that tracks and reports website traffic.
It can also track how many people viewed your page, triggered an event (like watching a video or opting-in), viewed more than one page on your site. It will also let you know how long viewers have stayed on your page, which part of the world your readers are from, which sites they are coming from to your site and many other features.
Setting up your Google Analytics account is pretty easy and you can find out how to do it on their website. The next thing I advise you to do is set up goals for your website and squeeze page.
After logging in to your account, go to ‘Admin’ in the top navigation row. Then, click ‘Goals’, making sure the two columns, titled ‘Account’ and ‘Property’ have the correct site selected.
Next, click the red ‘New Goal’ button and choose which goal you want to track. There are plenty of metrics you can track using this method, I advise looking through and selecting your desired ones by yourself.
Now that we’ve successfully started tracking our website and squeeze page, let’s get to tracking our email campaigns. This can be achieved using the ‘Tracking Pixel’ method. A tracking pixel is a transparent image, measuring one pixel by one pixel, that can track valuable metrics regarding customer interest.
After you integrate a tracking pixel into your email and it is read by a subscriber, the event is logged and lets you know how many times readers opened the email, accessed a page, as well as other key metrics. Here is how you can set up a pixel tracker:
First, launch your preferred image editing software. Create an image that measures one pixel high on one pixel wide and save it as a transparent GIF file. Next, compose your email and insert the tracking pixel image in it.
Now you can send your email and check how your email is doing. Exact instructions will vary depending on your image editing software and your email provider, however I am sure you will be able to figure it out!
There is also plenty of software and websites that are specifically designed to help you create a tracking pixel. Some webistes I suggest are Liveclicker and ClickMagick. However, I would suggest looking into more options yourself and finding the best one for you.