Email Marketing Guide Part 7: Buying Traffic

Email Marketing Guide Part 7: Buying Traffic

Welcome back to our guide to email marketing. In our previous blogs we have discussed the topics of what a squeeze page is and why it is important for making money online, how to set up your squeeze page and email list. We also talked about what an autoresponder is and how to set it up, and what are Solo Ads and how they work. In this blog I am going to teach you what traffic is and why you need to both buy and sell it.

Just like traffic on a highway refers to the number of cars traveling down the road, web traffic is the number of web users who travel to any given website. By increasing the traffic to your website or squeeze page, you will also be able to increase your income.

If you’ve followed the previous posts from our guide to email marketing, you probably already have a squeeze page, an email list and an autoresponder set up. Now what you need to do is get traffic to your squeeze page in order to grow your email list. You could promote your squeeze page on social media, send it to friends and acquaintances, but you probably won’t end up gathering enough emails to start making money online.

The best way to get traffic is buying it from other email marketers who already are well established and have a significant amount of emails gathered. After agreeing to buy a certain amount of traffic, let’s say 100 clicks, the email marketer will send your squeeze page to a portion of their email list, until your squeeze page receives the agreed upon amount of traffic, in this case the 100 clicks.

At that point your success will all depend on the quality and the amount of work you’ve put into creating an effective squeeze page. If your squeeze page is not well polished, you might only get one or two subscribers out of the hundred people who visited your squeeze page.

If your squeeze page is intriguing and well-made however, you might get as many as 70 new email addresses added to your email list. I strongly advise you to visit our blog about creating an effective and error free squeeze page.

After investing enough time and money into polishing your squeeze page and growing your email list, you will be able to start making money online by flipping the roles and starting to sell Solo Ads yourself to people and businesses who want traffic on their webpage.

In our next BLOG we will look through the best websites to buy and sell traffic.

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