10 Metrics Every Email Marketer Has to Know (Part 2)

10 Metrics Every Email Marketer Has to Know (Part 2)

In our previous BLOG we went through five metrics, essential to every email advertiser, like Open Rate, Click-through rate, conversion rate, bounce rate and un-subscribers. In this blog I will teach you about 5 more important metrics that will help you become a great email marketer.

6. List Growth Rate

List growth rate is a metric that tracks the rate at which your email subscriber list is growing. The way that the list growth rate is calculated is by taking the number of new subscribers minus the number of unsubscribes, dividing it by the total number of email addresses on your list and then multiplying it by 100.

While it is normal to see your list reduce rather than grow, it’s important to not get discouraged by it and continue to focus on ways to grow your email list, engage subscribers and find new loyal email addresses.

7. Spam Complaints

One of the worst things you will encounter when doing email marketing is getting your emails you’ve worked so hard on being market as spam. While it is frustrating, it is also a metric you must track.

The reason is that if you spam complaint rate becomes too high, it is very possible that your email service provider will ban your account. These providers want to enforce quality control and tracking spam complaints is a great way to do it.

Because of this, you need to make sure not to advertise too aggressively and also consider using a double opt-in form to make sure your subscribers are loyal and will not mark your emails as spam.

8. Forwarding Rate

Forwarding rate is a metric that measures the percentage of your email campaign recipients who have either shared your post on social media or forwarded it to somebody else.

This is a great metric to track because it can give you an idea of how many brand supporters you have. These people are extremely vital because over 80 % of consumer’s decisions are influenced by social media posts of friends.


 
 

     In our previous BLOG we went through five metrics, essential to every email advertiser, like Open Rate, Click-through rate, conversion rate, bounce rate and unsubscribers. In this blog I will teach you about 5 more important metrics that will help you become a great email marketer.

 

   6. List Growth Rate

     List growth rate is a metric that tracks the rate at which your email subscriber list is growing. The way that the list growth rate is calculated is by taking the number of new subscribers minus the number of unsubscribes, dividing it by the total number of email addresses on your list and then multiplying it by 100.

     While it is normal to see your list reduce rather than grow, it’s important to not get discouraged by it and continue to focus on ways to grow your email list, engage subscribers and find new loyal email addresses.

     7. Spam Complaints

     One of the worst things you will encounter when doing email marketing is getting your emails you’ve worked so hard on being market as spam. While it is frustrating, it is also a metric you must track.

     The reason is that if you spam complaint rate becomes too high, it is very possible that your email service provider will ban your account. These providers want to enforce quality control and tracking spam complaints is a great way to do it.

     Because of this, you need to make sure not to advertise too aggressively and also consider using a double opt-in form to make sure your subscribers are loyal and will not mark your emails as spam.

     8. Forwarding Rate

     Forwarding rate is a metric that measures the percentage of your email campaign recipients who have either shared your post on social media or forwarded it to somebody else.

     This is a great metric to track because it can give you an idea of how many brand supporters you have. These people are extremely vital because over 80 % of consumer’s decisions are influenced by social media posts of friends.

9. Engagement Over Time

Engagement over time is a metric that gives you information on what the best times of the day are for sending email campaigns. This metric will let you know when you usually get the highest open rates and click-through rates for emails. This information can then be incorporated into your autoresponder settings and you will be able to set up your autoresponder to send out email campaigns during the best time.

 10. Overall ROI

Overall ROI is a metric that every email advertiser must track in order to know the return on investment of your email campaigns. This metric is calculated by dividing the total revenue by the total amount spent.

You can calculate your overall ROI by taking the money you made in sales from the email campaign, minus the money you spent to make the campaign happen and dividing it by the money invested in the campaign and then times that by 100. That will leave you with your overall ROI.

Email marketing can be an investment, but it also has the highest ROI out of any digital marketing strategy.

There we go, here are the 10 metrics every email marketer has to know. Tracking and analysing these metrics will help you evaluate your overall success and help you make adjustments to maximize profits.

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